Lansare Marketing direct pe intelesul tuturor

Scris de Andreea Ban on 24 Nov in Aparitii, Drayton Bird, Evenimente

Marketing directEditura Publica lanseaza versiunea in limba romana a cartii Marketing direct pe intelesul tuturor sambata, 24 noiembrie 2007, ora 16.00, la Targul de Carte Gaudeamus. Lansarea va avea loc in prezenta domnului Calin Veghes, Conferentiar Universitar la Catedra de Marketing a Academiei de Studii Economice din Bucuresti si a domnului Serban Goran, Presedintele Asociatiei Romane de Marketing Direct.

Pentru multi ani, Marketing direct pe intelesul tuturor s-a bucurat de o reputatie de neegalat, fiind cartea autoritara in domeniu. Ea a fost publicata pentru prima oara in anul 1982.

Marketing direct pe intelesul tuturor este ambalat impreuna cu studii de caz internationale care exemplifica modul in care companii din intreaga lume au implementat ideile autorului si acopera o gama vasta de strategii necesare pentru o campanie de succes. De asemenea, include recomandari detaliate despre utilizarea internetului ca instrument al marketingului direct. Citeste tot articolul »

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