Blog Marketing

Scris de Alina Jijau on 03 May in Afaceri, Jeremy Wright

Blog Marketing este prima carte despre bloguri aparuta in Romania si este scrisa de Jeremy Wright, considerat guru al blogurilor si devenit celebru la nivel international dupa ce a creat reteaua globala de bloguri tematice b5media.

Cartea se adreseaza celor care inca nu au fost convinsi de avantajele bloggingului sau nu stiu cum sa abordeze acest mod de comunicare, de unde sau cu ce sa inceapa, cam ce sa contina si mai ales, care sunt modalitatile prin care blogul lor sa fie citit. Cea mai mare parte a cartii prezinta impactul pozitiv pe care il poate avea blogul asupra unei afaceri atat prin cresterea notorietatii produselor dar mai ales prin crearea legaturii cu clientii.

Avantajele pe care un blog le poate aduce unei afaceri sunt ilustrate prin exemplele reale de firme mici care au inregistrat succes prin propulsarea oferita de blog (povestea fermei Stonyfield, povestea Scoble, exemplul Monster, blogul FastLane al General Motors, povestea iUPLOAD). Citeste tot articolul »

© 2009 Metropolis Network.
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