Pamantul este plat

Scris de Emma Ban on 15 Oct in Afaceri, Thomas Friedman

Aceasta carte este o enciclopedie a lumii contemporane a carei cunoastere devine necesara din momentul in care ne hotaram sa fim in pas cu schimbarile continue determinate de fenomenul globalizator.

Din ce in ce mai des auzim rostindu-se cuvantul “globalizare” in jurul nostru. Multe personalitati si specialisti in domeniu au incercat sa gaseasca o definitie acestui fenomen, cu speranta ca aceasta va deveni universal valabila, insa, datorita complexitatii lui, nu s-a putut ajunge la un adevarat consens. Semnificatia termenului este greu de deslusit, mai ales pentru omul de rand; in acest sens imi iau libertatea de a-l parafraza (cum au facut-o si altii) pe marele scriitor si umorist american Mark Twain: « Toata lumea vorbeste despre Globalizare, dar nimeni nu stie nimic despre ea ! » (singura diferenta ar fi ca el se referea la starea vremii !).

Un functionar vizionar in Departamentul pentru Comert din anii Administratiei lui Clinton a inventat cuvantul « globalizare » pentru a descrie relatiile in schimbare dintre guverne si marile afaceri. Insa nu mai este vorba doar de felul in care comunica guvernele, afacerile si indivizii, de felul in care interactioneaza organizatiile, ci de aparitia unor modele sociale, politice si de afaceri. Thomas Friedman nu se multumeste cu a defini acest fenomen complex, ci ofera persoanelor interesate o serie de date, analize, concluzii desprinse dintr-o documentare laborioasa si nu prin simpla cercetare efectuata in biroul sau, in fata PC-ului, ci calatorind si intervievand numeroase personalitati care au contribuit intr-un fel sau altul la extinderea fenomenului.

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